May 5, 2025 | By: Jason Flakes
There’s something deeply human about sipping. Whether it’s a morning coffee, a happy hour mocktail, or a post-gym smoothie—having a drink in hand seems to unlock a natural rhythm for conversation, comfort, and connection.
I didn’t fully understand this until I created my book Mocktail Monday, which features 52 crafted mocktails—one for every week of the year. That process opened my eyes to something more than just drink recipes. It helped me understand the emotional and social power of what I now call Sip Culture.
Years ago, I used to enjoy a glass of Japanese whisky—Suntory, to be exact—or a well-made cocktail. My wife, however, doesn’t drink at all. For a long time, I thought she was missing out. I’d search for the “perfect drink” to help her feel part of the moment. She insisted she wasn’t missing anything.
But as we started going out more, she began asking for something cool to drink—something more than juice or soda. And that’s when I saw it differently. She wanted the same thing I wanted when I went out with friends who drank: a crafted, flavorful drink that felt like part of the experience.
This wasn’t about alcohol—it was about belonging.
Sip culture has taken many forms in today’s world:
One moment that really stood out to me was visiting the Starbucks Reserve Roastery in Chicago. I watched baristas prepare coffee like it was performance art—pouring, foaming, and garnishing with care and style. People weren’t just ordering drinks. They were witnessing craftsmanship. They were sipping with intention.
There’s a certain comfort in holding a drink. It gives you something to do with your hands, sure—but more than that, it signals that you’re present. At parties, networking events, or casual meetups, people naturally reach for a drink. It could be kombucha, sparkling water, or a hand-crafted mocktail.
The drink isn’t just about hydration—it becomes part of the moment. A prop for conversation. A shared experience.
Sipping is subtle, it’s slow, and it’s deliberate. That’s what makes it so powerful. It invites us to pause. To engage. To connect.
Here’s the thing: just because a drink is non-alcoholic doesn’t mean it shouldn’t be thoughtfully made. A good bartender—or barista or smoothie maker—gets this.
A careless one? They’ll serve you a juice in a basic plastic cup and call it a mocktail. No garnish. No vibe. No effort.
A great one, though? They ask about your preferences. They balance flavors, textures, and presentation. They serve it in a glass that says, you matter too.
And honestly, that’s what makes the difference. The craft is the culture.
Sip culture really clicked for me during my time in Japan. I took part in a traditional tea ceremony, where every motion was intentional—from the pouring to the presentation to the way you held the cup.
Later, I found myself sipping tea on the balcony of the Hoshino Resort in Karuizawa Nagakura. Snow blanketed the trees, a quiet stream flowed beneath me, and I was alone with my thoughts and a warm cup in hand. That was the moment I realized: this is what sipping is really about.
I even thought about the British and their long-standing tradition of afternoon tea. It’s their own kind of ceremony—a way to mark time, gather, and unwind. Different country. Different drink. Same spirit.
No matter where you are in the world, there’s a shared understanding: sipping is about more than just the liquid. It’s about presence. Stillness. Togetherness.
After one of the best massages I’ve ever had—one unlike anything I’d experienced before—I was handed a warm towel, a cup of tea, and a delicate piece of dried fruit. The massage itself was different in technique: slow, intentional, almost meditative. It wasn’t just about pressure or muscle work—it was about presence.
That moment afterward was something I’ll never forget. I sat quietly, holding that cup of tea, and everything felt slower, quieter, more grounded. The sip wasn’t just refreshing—it felt like part of the massage. Like the experience wasn’t over until the last drop was gone.
It reminded me that sipping isn’t always social. Sometimes it’s a solo ceremony—a way to reconnect with yourself, reset your energy, and honor stillness. In that silence, tea became more than a drink. It became a continuation of healing.
That’s sip culture, too.
There’s a verse I often reflect on that fits this perfectly:
Ecclesiastes 3:13 (NWT) – “Everyone should eat and drink and find enjoyment for all his hard work. It is the gift of God.”
To me, that’s what sip culture is all about—taking a moment to enjoy something intentional and beautifully made. Whether it’s a handcrafted mocktail, a ceremonial matcha, or a simple black coffee, the act of sipping invites us into something deeper.
We don’t always need a reason to sip. But when we do, let’s do it with intention. Let’s sip with each other. Let’s honor the craft in the glass, the calm in the cup, and the community it builds—one sip at a time
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